Customer Story

How The Alex's GM gave their revenue team an AI co-worker and grew RevPAR 8.6% in three months.

The task

The Alex Hotel, part of O'Callaghan Collection, is a 103-room lifestyle hotel in Dublin city centre. The revenue team had the skills, the experience, and a strong RMS in IDeaS. But IDeaS sets rates based on its algorithms — it doesn't tell you where to override it. That judgement comes from the revenue manager: cross-checking the comp set, reading pickup patterns, deciding where the system is underpricing. That analysis was taking an hour a day minimum, and there were never enough hours to cover every date.

For the General Manager, the question was simpler: how do you know every opportunity is being acted on, every day — without having to chase it yourself?

So the hotel gave the job to their AI co-worker.

What they handed off

One Flow — a daily automated task. Every morning before anyone walked in, the co-worker reviewed the full forward calendar: where is the hotel underpriced versus the comp set? Where has pickup accelerated? Which dates need attention?

By the time the revenue manager sat down, the analysis was done. They reviewed the recommendations, applied their judgment, and made targeted adjustments in IDeaS — the decisions that only they can make. The difference: instead of spending the first hour gathering data, they spent it acting on it.

The results

Same team. Same systems. Three months of consistent outperformance against last year, the comp set, and budget.

What this means

Winning against the comp set. Jan–Feb RevPAR Index of 110.4 — The Alex earned 10% more RevPAR than the competitive set average, up from 106.0 in the same period last year. Same market, same events, different outcome.

Rate confidence, not discounting. February's entire revenue gain came from ADR (+12.3%), not volume. The team held and increased rates on dates the co-worker flagged as underpriced against what IDeaS was recommending.

Every date looked at, every day. The biggest ADR gains came on Wednesdays (+10.5%) and Thursdays (+9.3%) — mid-week dates that typically go overlooked. That only happens when someone is reviewing every date, every day.

Visibility for the GM. The output lands in the inbox every morning. The GM doesn't need to chase a report or sit in on a revenue call to know the team is on top of it — the work is visible, the results are measurable, and nothing falls through the cracks.

Same team. Same systems. The only thing that changed was giving the revenue team an AI co-worker to handle the daily analysis — so they could spend their time on the decisions that actually move the numbers. Revenue was the first department. The same co-worker supports six — from payroll to F&B to guest reviews.